The Coca-Cola Company and FIFA have announced that the FIFA World Cup™ Trophy Tour by Coca-Cola will make 38 stops across Canada, Mexico and the United States, giving fans a once-in-a-lifetime opportunity to see football’s most coveted prize – the original FIFA World Cup™ Trophy – in the lead-up to the highly anticipated FIFA World Cup 2026™.
As part of the global tour that began on January 3 in Riyadh, Saudi Arabia, the North American leg will visit all 16 FIFA World Cup 2026™ Host Cities while also stopping in 22 additional markets, celebrating the growing excitement surrounding the biggest and most inclusive sporting event in history. The international tour, currently in Uzbekistan, will span 30 FIFA Member Associations.
The tour will kick off in the United States on March 24 in Los Angeles, continuing with a 21-stop, coast-to-coast journey. Visiting all 11 US Host Cities and 10 additional major markets, the US leg will deliver interactive experiences and unique, up-close moments with the world’s most iconic trophy.
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