Even before Saturday's early FA Cup third round kick off against Sunderland, there was a rumbling of dissent within the fan base.
The move to Hill Dickinson Stadium-under the stewardship of The Friedkin Group signalled the beginning of a brave new dawn, catapulting the club into the 21st century.
Given the number of new partnership deals signed since their arrival, it's clear that commercial opportunities and increased revenue streams are at the forefront of the business model and rightly so.
We've long craved for competency at boardroom level and the work done commercially over the last 12 months has been refreshing.
Saturday's launch of a new fourth kit – a first for the club – was somewhat of an eye-opening moment for Evertonians.
The club have followed in the footsteps of many other clubs in Europe who have done the same, so there was somewhat of an inevitability about it.
The fact it was a navy blue and neon pink number, that we then donned for a home fixture, came as more of a shock.
The battle between traditions and modernisation is a tightrope, especially at a club that values it's history and heritage like Everton.
The shirt in isolation is a nice addition to this season's offerings.
Some may find it unnecessary – as was the case when a third shirt became the norm – but the owners clearly didn't want to be left behind and have jumped on the fourth shirt bus.
In business and in sport, lessons are always there to be learnt. The overarching feeling is that you simply don't mess with the royal blue jersey when we play at home.
Our future is bright. It just isn't navy.
Find more from Mike Richards at Unholy Trinity
